ALEXIA KANE
GEMINI
Alexia “Lexi” Kane (she/they) is an a graphic designer, art director, social media coordinator, and community manager with over six years of experience in the creative industry. She recieved her Bachelor of Arts in Graphic Communications and Spanish from the University of Wisconsin-Eau Claire in 2021. She currently resides in Lincoln, Nebraska and works for Pixel Bakery as an Associate Creative Director and Flagship Restaurant Group as a Junior Designer.
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PIXEL BAKERY INTERNAL
As the Community Manager at Pixel Bakery, I took charge in shaping and amplifying our internal brand presence across platforms. Through a fusion of creativity and strategy, I curated compelling social media content, captivating motion graphics, and engaging video productions, breathing life into our brand narrative.
Read moreLINCOLN,
NEBRASKA
2023 - 2024
2024 CREATIVE NEBRASKA AWARDS
Pixel Bakery was approached by local production company, Story Find Films, who wanted us to create the theme for the 2024 Creative Nebraska awards. This was an exciting chance to develop something completely from scratch, without constraints from the client. We took this opportunity to push creative boundaries, express ourselves as creatives, and have a collaborative experience with each other.
Read moreLINCOLN,
NEBRASKA
2024
BAGSMART SOCIAL MEDIA CAMPAIGN
In collaboration with Boombox, a marketing agency known for amplifying and diversifying brand stories, we undertook a dynamic project for BAGSMART, a company revolutionizing travel storage solutions. With a focus on stylish, functional travel bags, BAGSMART caters to a broad audience, from fashion-forward women to budget-conscious travelers.
We dove into BAGSMART's brand ethos and target audience, developing a concept that would resonate with style-savvy travelers. Our strategy was to focus on the product, incorporating lifestyle elements without overwhelming the viewer with human presence. We also knew it was important to capture the viewer's attention as soon as possible, ensuring a higher attention rate.
Read moreLOS ANGELES,
CALIFORNIA
2023
AMIGOS: JEFF SIMS COMMERCIAL
To celebrate Nebraska's loyalty and tradition, Amigos Restaurant partnered with Jeff Sims, quarterback for the Nebraska Huskers. Drawing parallels between Sims' dual skills as a quarterback and the combination of a Soft Taco and Crisp Meat Burrito in the meal, Amigos sought to resonate with the deep-rooted football and food passion of Nebraska's citizens.
Read moreLINCOLN,
NEBRASKA
2023
SOCIALEYEZ
In a digital age where online safety is paramount, Socialeyez presented us with an exciting opportunity: to create a 90-second explainer video for their innovative app. Designed to foster trust and healthy relationships between parents and children in the social media realm, Socialeyez is not just an app; it's a digital parenting revolution.
Read moreLINCOLN,
NEBRASKA
2023
VERSACE SPEC SHOOT
As one of four executive producers, I took on a leadership position in this project. Through hands-on involvement and a commitment to detail, our collaborative effort overcame challenges, resulting in a high-fashion production that not only pushed boundaries but also captivated audiences on social media. This shoot stands as a testament to our collective dedication, strategically planning and executing an immersive experience that blends creativity and professionalism.
Read moreMINNEAPOLIS,
MINNESOTA
2023
VERDI: COMPANY HIGHLIGHT ANIMATION
Verdi Commerce reached out to Pixel Bakery to create a 30-60 second explainer animation that captures their core mission: selling refurbished products while making a significant sustainable impact. We were excited at the opportunity to tell this story and to represent the positive effects on our planet that come with shopping refurbished through Verdi.
Read moreLINCOLN,
NEBRASKA
2023
WPO LIFESTYLE PHOTOSHOOTS
WPO approached Pixel Bakery with a unique challenge: they needed to revitalize their digital presence and connect with a broader audience without losing the authenticity and coziness of their brand. Our mission was to breathe new life into their story, utilizing lifestyle photography to showcase their passion for pets and family-focused values.
Read moreLINCOLN,
NEBRASKA
2023
EAU CLAIRE MAKERS’ MARKET
An award-winning art market that came to life within a mere two years, as I took the lead in creating a brand identity and marketing strategy in the aftermath of a global pandemic. Through passion, dedication, and a shared vision, my team and I shaped the Eau Claire Makers’ Market into a thriving hub for local artists and musicians to showcase their work, leaving a mark on our community's cultural and economic landscape.
We started with the conviction that our region deserved a platform for local artists and musicians to shine, reconnecting them with their audience and revitalizing cultural and economic growth.
Read moreEAU CLAIRE,
WISCONSIN
2021 - 2023
EAU CLAIRE FASHION NIGHT
A groundbreaking fashion event where I served as co-director, creative director, and marketing coordinator. By developing the branding, marketing, and show's digital presence, I helped orchestrate a successful event that sold-out within a week. This helped spark a fashion community in Eau Claire that was previously non-existent.
Read moreEAU CLAIRE,
WISCONSIN
2023
EC VINTAGE
In response to an expressed interest from the local vintage brand, EC Vintage, I took a proactive approach to understand their design goals. They sought a contemporary update, expressing dissatisfaction with their current logo's alignment with their brand identity. Drawing inspiration from the dynamic aesthetics of streetwear and staying within their established color palette, I formulated a pragmatic solution that seamlessly integrated with their existing brand image.
Read moreEAU CLAIRE,
WISCONSIN
2021
THE KALEIDOSCOPE CENTER
As a Graphic Designer at Studio MLM, I crafted the visual identity for the Kaleidoscope Center, a branch of the Wisconsin Milkweed Alliance dedicated to providing support and wellness resources to individuals facing trauma, substance use, and other challenges. My primary task was to design a new logo that would encapsulate the essence of the Center's mission and values. The resulting logo features a repeating butterfly wing pattern, symbolizing a diverse community coming together to support one another, mirroring the kaleidoscopic nature of the Center.
Read moreMENOMONIE,
WISCONSIN
2021
KALA’S CRAFT HOUSE
Collaborating closely with Kala Rehberger, an Eau Claire artist renowned for her innovative use of materials such as clay, resin, pressed flowers, and unique mediums, I embarked on a journey to craft a comprehensive brand identity that would resonate with her target audience. Through intensive brainstorming sessions and iterative design processes, we fused these disparate elements into a cohesive brand that authentically represented her craft and values.
Read moreEAU CLAIRE,
WISCONSIN
2021