ALEXIA KANE
GEMINI
Alexia “Lexi” Kane (she/they) is a graphic designer and art director with over six years of experience in the creative industry. She recieved her Bachelor of Arts in Graphic Communications and Spanish from the University of Wisconsin-Eau Claire in 2021. She currently resides in Omaha, Nebraska and works for Flagship Restaurant Group as a Junior Designer.
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EC VINTAGEEAU CLAIRE, WISCONSIN
ROLE
Graphic Designer
SCOPE
Branding
Social Media
PROJECT OVERVIEW
In response to an expressed interest from the local vintage brand, EC Vintage, I took a proactive approach to understand their design goals. They sought a contemporary update, expressing dissatisfaction with their current logo's alignment with their brand identity. Drawing inspiration from the dynamic aesthetics of streetwear and staying within their established color palette, I formulated a pragmatic solution that seamlessly integrated with their existing brand image.
This revamped design not only cohesively resonated with their brand colors but also redefined their image, aligning it precisely with contemporary design sensibilities. The outcome stood as a testament to the impactful role of design in enhancing a brand's presence. Impressively, this modernized direction garnered highly positive feedback, highlighting the successful fusion of design vision with the brand's core values and the effective incorporation of contemporary elements into their visual identity.