Alexia Kane is a midwestern graphic designer with plenty of experience in the creative industry. She received her Bachelor of Arts in Graphic Communications and Spanish from the University of Wisconsin-Eau Claire in 2021. In their personal work, they like to explore digital mediums, the connect between digital and physical media, and visual art in relation to music. She currently resides in Omaha, Nebraska with her partner and pets, and works for Bemis Center for Contemporary Arts as a Communications Associate.
Wholistic Pet Organics (WPO) has been a trusted name in pet nutrition since 1998. With a deep-rooted commitment to using high-quality, whole-food, and certified organic ingredients, they've carved a niche in creating superior animal health products. As a small, family-owned business in New Hampshire, their dedication to animal health is as pure as the White Mountains they call home.
WPO approached Pixel Bakery with a unique challenge: they needed to revitalize their digital presence and connect with a broader audience without losing the authenticity and coziness of their brand. Our mission was to breathe new life into their story, utilizing animation, video, and photography to showcase their passion for pets and family-focused values.
Our quarterly lifestyle shoots aimed to capture the real-life application of WPO products. These candid shots helped to communicate the authentic, down-to-earth essence of the brand. We collaborated with real pet owners to achieve the feeling of authenticity to the shoots. For each shoot, I first created a moodboard to capture the essence of what we were trying to accomplish. From there, I created a shot list, which I brought to set and worked with the photographer to get the shots needed. We deliver 20+ finished images per shoot, that are then used on the WPO website and social channels.