ALEXIA KANE
GEMINI
Alexia “Lexi” Kane (she/they) is a graphic designer and art director with over six years of experience in the creative industry. She recieved her Bachelor of Arts in Graphic Communications and Spanish from the University of Wisconsin-Eau Claire in 2021. She currently resides in Omaha, Nebraska and works for Flagship Restaurant Group as a Junior Designer.
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BAGSMART SOCIAL MEDIA CAMPAIGNLOS ANGELES, CALIFORNIA
ROLE
Executive Producer
SCOPE
Social Media Content
Tiktok
Instagram
ADDITIONAL CREDITS
Mitchell Guynan, Videographer
Kylie Mueller, Editor
PROJECT OVERVIEW
In collaboration with Boombox, a marketing agency known for amplifying and diversifying brand stories, we undertook a dynamic project for BAGSMART, a company revolutionizing travel storage solutions. With a focus on stylish, functional travel bags, BAGSMART caters to a broad audience, from fashion-forward women to budget-conscious travelers.
Our mission was to create a series of ten short videos for BAGSMART's new toiletry bag launch. These videos needed to be fast-paced, aesthetically pleasing, and tailored for social media. The key was to showcase the product's value in a trendy, eye-catching manner, appealing to a diverse audience of style-conscious individuals and frequent travelers. We dove into BAGSMART's brand ethos and target audience, developing a concept that would resonate with style-savvy travelers. Our strategy was to focus on the product, incorporating lifestyle elements without overwhelming the viewer with human presence. We also knew it was important to capture the viewer's attention as soon as possible, ensuring a higher attention rate.
With my leadership, our team executed a smooth, efficient shoot. Utilizing our network of creators across the country, we were equipped to handle this cross-country project effortlessly. Despite the challenges of a one-day shoot and the need for travel, my expertise ensured a seamless process, capturing all necessary content effectively.
WORK DONE AT PIXEL BAKERY.