ALEXIA KANE
GEMINI
Alexia “Lexi” Kane (she/they) is a graphic designer and art director with over six years of experience in the creative industry. She recieved her Bachelor of Arts in Graphic Communications and Spanish from the University of Wisconsin-Eau Claire in 2021. She currently resides in Omaha, Nebraska and works for Flagship Restaurant Group as a Junior Designer.
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AMIGOS: JEFF SIMS COMMERCIALLINCOLN, NEBRASKA
ROLE
Executive Producer
SCOPE
Video Production
Creative Concepting
Post-Production
Scripting
Storyboarding
PROJECT OVERVIEW
To celebrate Nebraska's loyalty and tradition, Amigos Restaurant partnered with Jeff Sims, quarterback for the Nebraska Huskers. Drawing parallels between Sims' dual skills as a quarterback and the combination of a Soft Taco and Crisp Meat Burrito in the meal, Amigos sought to resonate with the deep-rooted football and food passion of Nebraska's citizens.
After our video production wrapped up, the commercial made its debut on all regional TV stations. Beyond traditional media, it gained traction online as a Hulu ad, appeared as a YouTube pre-roll, and was actively shared and promoted on social media platforms.
WORK DONE AT PIXEL BAKERY.